Wednesday, February 15, 2012

USING TRADE SHOW EXHIBITS AS A MARKETING TOOL

Some years ago when I was a tourism student I had to make a study about trade shows cause my class  was going to have to make our own trade show to exhibit our tourism projects to the rest of the school.

It was really interesting to get all that information about the trade show booths and their important role on trade shows.

Trade show booths are the mainstay of trade shows. They are the most important part on the events cause exhibitors use them to showcase their products and services.

Along with them comes many extras to personalize the products and services displayed in the trade shows as the truss, trade show flooring, banner stands, lights, exhibit counters and cabinets, trade show furniture, literature and brochure holders, booth pipe and drape, table skirts and so on.

All these materials together work specially to market products and services in a very effective way giving a chance for future clients to get to know more about that certain product or service that is being offered and get them interested.

I say it is an effective marketing tool because anybody that goes to a trade show booth can have a chance to take their experience of products and services to the next level, they can touch them, read about them from brochures, get to test them and this improves the chance that someone that was just curious passing by will actually become a future customer.

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